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Web Survey Bibliography

Title The State of Online Surveys - Evidence from Germany
Author Faas, T.
Year 2004
Access date 14.09.2004
Abstract Interest in online surveys is currently on the rise, which is hardly surprising: Their use promises considerable advantages, at least at first glance. Conducting surveys online, i.e. using Internet technology, saves time and money. Given the wide-spread shortage of resources, it is an intriguing idea. However, that might be deceiving, if online surveys do not yield satisfactory results that meet the established standards of empirical social research. Based on a general discussion of different kinds of online surveys (and their respective advantages and disadvantages), the paper compares the results of three surveys that were conducted in methodologically very different ways in the run-up to the 2002 German federal election. The first survey is a representative sample of the German population, the second one is a representative web survey of Internet users (based on an access panel), and the third one is an unsolicited web survey with self-selected participants. The comparison encompasses marginal distributions of socio-demographic and substantial variables, but also associations among variables. The general hypothesis is that due to coverage and self-selection processes, online surveys are biased in terms of marginal distributions: those better-educated and more deeply involved in politics are expected to be over-represented. This bias furthermore causes political attitudes to be much more structured among participants of online surveys than among respondents of personal interviews. As it turns out, the analysis indeed shows that both marginal distributions and relationships of variables stemming from online surveys, but especially from open online surveys, differ clearly from findings stemming from the representative offline survey.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Germany (361)

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